Forum Energy Technologies

Client

Forum Energy Technologies is a global oilfield products company and its legacy brands represent some of the best known in the business.

Challenge

A major re-branding was needed on the heels of a multiple merger, followed by several acquisitions. The goal: develop a unified, coordinated brand with a look and feel that would convey the company’s new identity, strengths and capabilities.

Successful Re-Branding

The strategy for Forum was to undertake an overall re-branding and enhance the company’s global positioning with a cohesive marketing strategy and materials, including a refreshed logo, a successful presence at industry trade shows and communication materials for both internal and external audiences.