IMA

Brochure, Branding, Video, POS

Client

The Independent Marketing Alliance (IMA) is a unique procurement and marketing facilitator for carefully selected leading independent foodservice distributors.

Challenge

The company needed to inform and educate its internal audience about its variety of products.

Giving Sales Team a Boost

Tapping into its expertise with the food industry, Stepinoff + Crosier developed a series of short, creative, internal sales training videos on a variety of food products featuring their benefits, features and advantages. The Quality Assurance Team is also a subject of an informative video. Also developed for the internal marketing program were attractive POS sales sheets.

"Since starting a working relationship with Stepinoff + Crosier I have been very impressed by their ability to grasp my needs as well as suggest new and innovative directions for our projects. They are great at understanding my challenges and coming up with solutions that fit everyone’s requests. They make managing my projects easy with their excellent communication skills and timely manner of delivering projects."
Amanda Hunt
Marketing Specialist
Independent Marketing Alliance

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